"At that time [going into private practice] our marketing consisted of drop offs to doctors’ offices, lunches and that sort of thing. That kind of ran it’s course.
Then, I got a letter from Measurable Solutions about the New Patient Course and it caught my attention enough to look at their website and show it to Lisa. The offer was intriguing about not having to take doctors to lunch and, of course, that’s what we were doing. We didn’t mess around and we were doing the course within 2 months.
The step by step plan was very well organized and we learned to follow certain steps weekly. We realized we had thought of some of those things, but were just not organized enough before doing the New Patient Course to execute them all.
Prior to the course, we were at about 130 patients visits per week and a few weeks after applying what we had learned, our patient visits went up to 230 – nearly doubled!
We have also done several of Measurable Solutions seminars and we have been doing the Executive Training they recommended. We had planned for growth when we first started out, but when we reach 300 visits, we’re going to have to get a second place. We’re actually looking at that now.
What would we tell others thinking about doing the New Patient Course? It works! You can sit around and think about it for two years while your business putters along or you can make a decision and make money. We have been doing the program for over 25 weeks now. I wouldn’t say it’s easy. You don’t just go to the course and magically it’s done. You take it back to your clinic and actually do it and it works. It definitely works."
-- J.A.
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Presented by Measurable Solutions, a practice management company that deals exclusively in the marketing, management and expansion of private practice physical therapists.
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A Letter From Shaun Kirk
Hello.
As a physical therapist, I have always considered my skills to be excellent. But it wasn’t driving new patients to my door. I needed help.
I had reason for my difficulties. There were 26 physical therapy practices located within a 3-mile radius with 14 of them on the same street within those 3 miles. I was also feeling the pressures of managed healthcare. I felt it was getting the best of me.
I found out that something could be done to turn my practice around. I learned some basic marketing tools that permitted my practice to grow without having to meet with doctors because at that time the thought of soliciting the referrals from physicians was terrifying to me. In fact, we 3x’ed our production in 3 months and continued to skyrocket from there. Ultimately I expanded my practice by nine-fold.
I finally did sell my practice to a large healthcare corporation (after being sought by many) in February 1998. The company wanted me to stay in its corporate ranks but I decided against it.
I have spent several years educating myself in a management technology that works; now I share it with others. I am a licensed management consultant. I have teamed up with Jeff Lee to establish Measurable Solutions. Jeff has over 20 years experience in consulting healthcare professionals, including physical therapists.
Our company is called Measurable Solutions for a reason. If you have a problem which becomes solved what should happen? Expansion of your company! We measure that expansion! You will know in weeks that you have been helped.
If you want to expand, let us show you how to do it quickly and regain the joy you felt when you first started your practice.
As a physical therapist, I have always considered my skills to be excellent. But it wasn’t driving new patients to my door. I needed help.
I had reason for my difficulties. There were 26 physical therapy practices located within a 3-mile radius with 14 of them on the same street within those 3 miles. I was also feeling the pressures of managed healthcare. I felt it was getting the best of me.
I found out that something could be done to turn my practice around. I learned some basic marketing tools that permitted my practice to grow without having to meet with doctors because at that time the thought of soliciting the referrals from physicians was terrifying to me. In fact, we 3x’ed our production in 3 months and continued to skyrocket from there. Ultimately I expanded my practice by nine-fold.
I finally did sell my practice to a large healthcare corporation (after being sought by many) in February 1998. The company wanted me to stay in its corporate ranks but I decided against it.
I have spent several years educating myself in a management technology that works; now I share it with others. I am a licensed management consultant. I have teamed up with Jeff Lee to establish Measurable Solutions. Jeff has over 20 years experience in consulting healthcare professionals, including physical therapists.
Our company is called Measurable Solutions for a reason. If you have a problem which becomes solved what should happen? Expansion of your company! We measure that expansion! You will know in weeks that you have been helped.
If you want to expand, let us show you how to do it quickly and regain the joy you felt when you first started your practice.
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