Two Practice owners were asked what method of getting new patients they used before starting with Measurable Solutions program, here is their response.
“We did the same physical therapy marketing as everybody does. We had the occasional ad in the paper, radio ads and sponsoring holes at a golf tournament. We had no plan and did not narrow our PR to specific groups in the community -- it was more to the general public. Now we have a wonderful PR/Promotions Director which I thought was just for larger companies.
I did not think that we needed help. It was a lack of my knowledge or a denial of how our business was not growing. I did not pay attention on how stagnant our business had become.”
“We would sponsor golf fundraisers and advertisements in the high school athletic programs. We did provide a stuffer in the new student orientation packet which was distributed at the beginning of the academic school year to incoming freshmen at the local University. Other than that we were pretty much just hoping that the phone would ring. We were completely under the effect of other factors and the cause of nothing. It became extremely obvious that after our initial growth had subsided we were going nowhere and did not have any idea ourselves how to change that.”
After they started implemented the Measurable Solutions Program it was just 6-8 weeks till they on a weekly basis doubled their new patients seen.
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Presented by Measurable Solutions, a practice management company that deals exclusively in the marketing, management and expansion of private practice physical therapists.
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A Letter From Shaun Kirk
Hello.
As a physical therapist, I have always considered my skills to be excellent. But it wasn’t driving new patients to my door. I needed help.
I had reason for my difficulties. There were 26 physical therapy practices located within a 3-mile radius with 14 of them on the same street within those 3 miles. I was also feeling the pressures of managed healthcare. I felt it was getting the best of me.
I found out that something could be done to turn my practice around. I learned some basic marketing tools that permitted my practice to grow without having to meet with doctors because at that time the thought of soliciting the referrals from physicians was terrifying to me. In fact, we 3x’ed our production in 3 months and continued to skyrocket from there. Ultimately I expanded my practice by nine-fold.
I finally did sell my practice to a large healthcare corporation (after being sought by many) in February 1998. The company wanted me to stay in its corporate ranks but I decided against it.
I have spent several years educating myself in a management technology that works; now I share it with others. I am a licensed management consultant. I have teamed up with Jeff Lee to establish Measurable Solutions. Jeff has over 20 years experience in consulting healthcare professionals, including physical therapists.
Our company is called Measurable Solutions for a reason. If you have a problem which becomes solved what should happen? Expansion of your company! We measure that expansion! You will know in weeks that you have been helped.
If you want to expand, let us show you how to do it quickly and regain the joy you felt when you first started your practice.
As a physical therapist, I have always considered my skills to be excellent. But it wasn’t driving new patients to my door. I needed help.
I had reason for my difficulties. There were 26 physical therapy practices located within a 3-mile radius with 14 of them on the same street within those 3 miles. I was also feeling the pressures of managed healthcare. I felt it was getting the best of me.
I found out that something could be done to turn my practice around. I learned some basic marketing tools that permitted my practice to grow without having to meet with doctors because at that time the thought of soliciting the referrals from physicians was terrifying to me. In fact, we 3x’ed our production in 3 months and continued to skyrocket from there. Ultimately I expanded my practice by nine-fold.
I finally did sell my practice to a large healthcare corporation (after being sought by many) in February 1998. The company wanted me to stay in its corporate ranks but I decided against it.
I have spent several years educating myself in a management technology that works; now I share it with others. I am a licensed management consultant. I have teamed up with Jeff Lee to establish Measurable Solutions. Jeff has over 20 years experience in consulting healthcare professionals, including physical therapists.
Our company is called Measurable Solutions for a reason. If you have a problem which becomes solved what should happen? Expansion of your company! We measure that expansion! You will know in weeks that you have been helped.
If you want to expand, let us show you how to do it quickly and regain the joy you felt when you first started your practice.
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