Doubled New Patients Seen in 6-8 Weeks

Two Practice owners were asked what method of getting new patients they used before starting with Measurable Solutions program, here is their response.


“We did the same physical therapy marketing as everybody does. We had the occasional ad in the paper, radio ads and sponsoring holes at a golf tournament. We had no plan and did not narrow our PR to specific groups in the community -- it was more to the general public. Now we have a wonderful PR/Promotions Director which I thought was just for larger companies.

I did not think that we needed help. It was a lack of my knowledge or a denial of how our business was not growing. I did not pay attention on how stagnant our business had become.”

“We would sponsor golf fundraisers and advertisements in the high school athletic programs. We did provide a stuffer in the new student orientation packet which was distributed at the beginning of the academic school year to incoming freshmen at the local University. Other than that we were pretty much just hoping that the phone would ring. We were completely under the effect of other factors and the cause of nothing. It became extremely obvious that after our initial growth had subsided we were going nowhere and did not have any idea ourselves how to change that.”


After they started implemented the Measurable Solutions Program it was just 6-8 weeks till they on a weekly basis doubled their new patients seen.

Measurable Solutions Helps You Reach Your Goals

Since implementing The New Patient Course program I’ve become too busy! The Executive Training I did has given me control, though. I know that if my numbers do dip or my volume changes somewhat that I can correct it. That has happened and I have control of what volume we do have.

What made Measurable Solutions unique is they give you implementation steps for the technology that you learn. When you do the Executive Training a consultant follows your progress weekly on these implementations. I had looked at enough of the improving statistics of other practice owners who had attended Measurable Solutions’ training to make the decision to attend myself. I thought, “Look, everybody else has obviously been able to make this stuff work for them, so I can too. Let’s try it.”

The training that I’ve done has certainly taken some barriers off the vision I had for my goals. Obviously as a practice owner you have a dream that you want to achieve and sometimes you get caught up and it gets convoluted and it gets confusing. You’re not really sure in what direction to go after a while. A lot of what I’ve learned has cleared that up. I know that if I do these steps right here I can get to the next level. I can push the other stuff aside that blocks production. That has really cleared up a lot.


--S.L.

With Measurable Solutions, you are allowed to go much further than what you anticipated you can personally do

Todd Munson

David started the first practice 20 years ago in Kentucky, where I joined him 16 years ago as partner. Back then a 40-50 patient week was a busy week for us. We added clinics and satellite locations due to competition from the hospital, other private practice organizations and people starting private practices. We basically added a clinic on every couple of years, to the point now where we have seven offices and close to a hundred employees including about twenty therapists (PT, PTA and supporting staff).

The town where our biggest clinic is located has a population of around 25,000. I would estimate that the surrounding rural areas in which our other six clinics are located have around 80-100,000 people in total.

Being a strong entrepreneur looking for new ways to grow our business, David had attended several different practice-building type programs, of which a lot of times would emphasize brochures, the correct advertising, the correct business cards, etcetera, etcetera. To be honest with you, we never really saw much carry over in getting our practice to grow. The different programs cost several thousands of dollars but didn’t have a significant impact on our business.

My love in the aspect of Physical Therapy is being able to market to physicians and patients and having all staff take on a role in growing the practice as well. I had a successful marketing plan which I have used before which trained everyone on how to market from their posts within the organization. In other words, from the therapists’ standpoint: how they would market to the patients and to the doctors; how the front desk would do that too – all the way to the technicians. With this program, we increased our business by 30% that year after being stagnant for approximately four years.

David had seen the advertisements from Measurable Solutions as far as how to increase new patient referrals and to build your physical therapy practice and came down for The New Patient Course. At The New Patient Course we were able to evaluate our practice and set forth a plan of where we should be at with the number of employees; patient visits and percentage of arrivals as well as exactly how profitable our company should be where we were currently located. We saw that we could do significantly better with our current staff than what we were doing.

At first I was a bit hesitant because I had just instituted a program that was very successful with 30% growth and I thought that it might muddy the waters having something else added to that and make it not as pure. The neat thing was that we had a site visit from Measurable Solutions where they visited our practices, interviewed a lot of our employees and looked at the manual and program that we’d developed and to my surprise, actually complimented it and said that if anything works, don’t discount it -- Measurable Solutions only helps to accelerate successful actions. So that kind of opened my eyes that Measurable Solutions wasn’t there to knock down anything that already worked or that was effective – the technology would only enhance and increase the performance rate of our successful actions. Of course I was excited about this, so immediately after The New Patient Course we started the executive training at Measurable Solutions.
Prior to Measurable Solutions both my partner and I kind of prided ourselves in being the “best therapists possible.” In other words, orthopedic manual outpatient therapists where a lot of the manual skills were brought to us and we always treated patients. We felt that within our scope in the community, we were able to offer the best as far as Physical Therapy and in doing so we got most of our self-worth from actually being in the clinic and doing. We prided ourselves in “nobody is going to out-work us -- we are going to get there early and nobody is going to stay later” and we could out-hustle anybody.

Our decision to do further training at Measurable Solutions was based on two things: firstly, I was impressed that they didn’t discount what already had worked and secondly, one of the owners was actually a physical therapist in private practice who was successful and could speak our language and understand our nomenclature and what each one of us went through. I felt a special liking that there was somebody in this business that actually had performed the profession themselves. So that helped.


The biggest thing with practitioners is there is a tendency for physical therapists to be hesitant. Many people are successful in their private practice, however most of their success is really based upon what they feel they personally can do, i.e. how many patients they can see. With Measurable Solutions, you are allowed to go much further than what you anticipated you can personally do, because you are the executive within your corporation and work on it versus being in the corporation. It allows you to excel much higher as far as seeing patients, profitability and growth of your organization that you typically wouldn’t be able to do in of yourself.

I’m appreciative that we do have the technology that’s allowed us to put this in place, that’s allowed us to train our staff so that they can perform their functions at their posts, and allow significant growth, all with less-in-the-trenches work, and I thank the Lord that he’s given me the energy and strength for this information to be able to implement it and the growth that we’ve had and looking forward for even greater growth.

How to Be in Control of Your Income

Wouldn’t it be nice if you had a simple yet powerful tool to combat the current state of the economy? A tool that would require no money, very little time and give you and your staff certainty that you can control the income and expansion of your practice? This tool exists!

To find out more go to www.measurable-solutions.com or call us at 1-800-491-2828.

As a physical therapist with lots of experience in running a practice, Kim Chastain decided to make a change and do it right in her own practice.

As a physical therapist with lots of experience in running a practice, Kim Chastain decided to make a change and do it right in her own practice.

For 6 years Kim was partners in a national rehab company, managing to grow her clinics to six with the help of another local partner. But she felt herself hindered by restrictions on her marketing budget and time that allowed her no ability to really manage her clinics properly.

“I put in long hours, which in the beginning was fine as we originally had some control over who we could hire and what needed to be done. That changed over the years and I found myself working more and more and having less and less control. The only way we were allowed to market was by going out in person to doctors which was never really productive and again took away from what little time I had to run the clinics.

I wanted to be able to expand but found that with our skeleton crew we were wearing all the hats and there was no real organization, no method to grow predictably. We were doing duplicate work and no one really knew how to measure how well each was doing individually. If we were successful it was the “partner” that did it. If we were not, it was the “partner” that did that. As an executive responsible for the operation this may be largely true but it is a team effort and each individual who works there contributes to the overall success of the practice. Those contributions can and should be measured. I knew that even if I left this partnership I would still need to solve this problem. I also needed to solve the problem of organization itself.”

Kim finally decided that she didn’t want to continue in her business partnership. She was working long hours, wasn’t having fun and wanted the freedom to be able to expand as she saw fit.

“I had Measurable Solutions’ newsletter for a few months, sitting in my briefcase – I would read it once a week at least. I realized that all that they are saying, all the myths that they had listed – that was exactly how I thought. I thought, this is too good to be true…this newsletter was almost too good to be true. Then I decided I am going out on my own. I needed to gather as much information as I could because I knew that everything that I had been taught by this national rehab company, if I kept doing that, I was going to be in the same boat. I would never get out of my practice. I would never be able to work part-time.

“Shortly after I made this decision, I took the New Patient Course, as I wanted more control over my expansion. I knew I would really need to get the word out as I was going to be building my own practice from the ground up. I also realized that despite a respectable degree of success I really didn’t have the knowledge it took to effectively manage a practice.

I opened my new practice with all the information from the New Patient Course in place and my office manager had been trained on it as well. We just went like gang-busters. We had patients calling before we had actually opened the doors.
I then rolled up my sleeves and became trained as an executive as well at Measurable Solutions. I can say that I now feel 100% certain of success. Before I felt that only my relationships with doctors would determine my growth. Now I know I can grow as fast as I want to grow and that I can create a diverse referral base through what I now know about public relations and marketing.

I can also say with total certainty that I understand what it takes to make a team and how important every staff member is to the expansion of the practice. Having the ability to manage each individual’s production with statistics allows everyone to be self-sufficient and to determine their own pay as well. We are also starting out with a way to communicate internally which will not waste each other’s time and will allow each individual to do their own job; something which we never had before. I feel that I really can have the dream that I wanted, I feel that I can opt, if I’d like, to not work the practice at all. I feel that I have all the training tools that I need to create another CEO (that is not even me) and I could leave. That blows my mind! That I could not be there, and it can be a lucrative business. With the training, it’s whatever your goals are. Depending on how much you choose to expand is how much you will expand. And I can step out or not. That’s definitely being able to do what I want to do with my own personal life!
I have seen what’s out there by the so-called experts. This is the only workable technology that I have seen. Just the New Patient Course alone, you go back to your practice and you know exactly what you need to do when you go back. No other course has given me that. Even those specific to physical therapists.

Prior to Measurable Solutions’ training what was drilled into me was to buckle down and shrink. For 6 years that was what the philosophy was. Measurable Solutions’ philosophy is the complete opposite, you know, you have to expand! I never thought that I would be seeing 200 patients a week! I never thought that would happen!

If your goals are to be a slave to your practice and to have it be totally dependent on whether you are there or not, then continue to do whatever you are doing. But if you want some freedom and you want to be able to work part-time or not work at all and still have an income, you need to have these tools or you are never going to get out.

I consider myself fortunate at this point that I had the experience of running a practice against considerable odds since it opened my eyes to the pitfalls that are there. I am glad I took the opportunity since then to really do things right the first time in my new practice and would encourage anyone in practice for a long time or just starting out to get trained as an executive.