Best Investment We Ever Done

"I was extremely hesitant in going to a seminar that said it would increase our business. I thought that it would just be another seminar that would give us the same ideas of physical therapy marketing that I learned in the past and which had not helped much.

It was my partner who talked me into going and I can honestly say that it was the best investment that we have ever done. We noticed immediate results when we started what we learned at this Measurable Solutions course. Our business continues to grow to levels that I could never imagine before but now I expect the growth"

-- D.M.

Physical Therapy Marketing Versus Reimbursements

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Doubled New Patients Seen in 6-8 Weeks

Two Practice owners were asked what method of getting new patients they used before starting with Measurable Solutions program, here is their response.


“We did the same physical therapy marketing as everybody does. We had the occasional ad in the paper, radio ads and sponsoring holes at a golf tournament. We had no plan and did not narrow our PR to specific groups in the community -- it was more to the general public. Now we have a wonderful PR/Promotions Director which I thought was just for larger companies.

I did not think that we needed help. It was a lack of my knowledge or a denial of how our business was not growing. I did not pay attention on how stagnant our business had become.”

“We would sponsor golf fundraisers and advertisements in the high school athletic programs. We did provide a stuffer in the new student orientation packet which was distributed at the beginning of the academic school year to incoming freshmen at the local University. Other than that we were pretty much just hoping that the phone would ring. We were completely under the effect of other factors and the cause of nothing. It became extremely obvious that after our initial growth had subsided we were going nowhere and did not have any idea ourselves how to change that.”


After they started implemented the Measurable Solutions Program it was just 6-8 weeks till they on a weekly basis doubled their new patients seen.

Measurable Solutions Helps You Reach Your Goals

Since implementing The New Patient Course program I’ve become too busy! The Executive Training I did has given me control, though. I know that if my numbers do dip or my volume changes somewhat that I can correct it. That has happened and I have control of what volume we do have.

What made Measurable Solutions unique is they give you implementation steps for the technology that you learn. When you do the Executive Training a consultant follows your progress weekly on these implementations. I had looked at enough of the improving statistics of other practice owners who had attended Measurable Solutions’ training to make the decision to attend myself. I thought, “Look, everybody else has obviously been able to make this stuff work for them, so I can too. Let’s try it.”

The training that I’ve done has certainly taken some barriers off the vision I had for my goals. Obviously as a practice owner you have a dream that you want to achieve and sometimes you get caught up and it gets convoluted and it gets confusing. You’re not really sure in what direction to go after a while. A lot of what I’ve learned has cleared that up. I know that if I do these steps right here I can get to the next level. I can push the other stuff aside that blocks production. That has really cleared up a lot.


--S.L.

With Measurable Solutions, you are allowed to go much further than what you anticipated you can personally do

Todd Munson

David started the first practice 20 years ago in Kentucky, where I joined him 16 years ago as partner. Back then a 40-50 patient week was a busy week for us. We added clinics and satellite locations due to competition from the hospital, other private practice organizations and people starting private practices. We basically added a clinic on every couple of years, to the point now where we have seven offices and close to a hundred employees including about twenty therapists (PT, PTA and supporting staff).

The town where our biggest clinic is located has a population of around 25,000. I would estimate that the surrounding rural areas in which our other six clinics are located have around 80-100,000 people in total.

Being a strong entrepreneur looking for new ways to grow our business, David had attended several different practice-building type programs, of which a lot of times would emphasize brochures, the correct advertising, the correct business cards, etcetera, etcetera. To be honest with you, we never really saw much carry over in getting our practice to grow. The different programs cost several thousands of dollars but didn’t have a significant impact on our business.

My love in the aspect of Physical Therapy is being able to market to physicians and patients and having all staff take on a role in growing the practice as well. I had a successful marketing plan which I have used before which trained everyone on how to market from their posts within the organization. In other words, from the therapists’ standpoint: how they would market to the patients and to the doctors; how the front desk would do that too – all the way to the technicians. With this program, we increased our business by 30% that year after being stagnant for approximately four years.

David had seen the advertisements from Measurable Solutions as far as how to increase new patient referrals and to build your physical therapy practice and came down for The New Patient Course. At The New Patient Course we were able to evaluate our practice and set forth a plan of where we should be at with the number of employees; patient visits and percentage of arrivals as well as exactly how profitable our company should be where we were currently located. We saw that we could do significantly better with our current staff than what we were doing.

At first I was a bit hesitant because I had just instituted a program that was very successful with 30% growth and I thought that it might muddy the waters having something else added to that and make it not as pure. The neat thing was that we had a site visit from Measurable Solutions where they visited our practices, interviewed a lot of our employees and looked at the manual and program that we’d developed and to my surprise, actually complimented it and said that if anything works, don’t discount it -- Measurable Solutions only helps to accelerate successful actions. So that kind of opened my eyes that Measurable Solutions wasn’t there to knock down anything that already worked or that was effective – the technology would only enhance and increase the performance rate of our successful actions. Of course I was excited about this, so immediately after The New Patient Course we started the executive training at Measurable Solutions.
Prior to Measurable Solutions both my partner and I kind of prided ourselves in being the “best therapists possible.” In other words, orthopedic manual outpatient therapists where a lot of the manual skills were brought to us and we always treated patients. We felt that within our scope in the community, we were able to offer the best as far as Physical Therapy and in doing so we got most of our self-worth from actually being in the clinic and doing. We prided ourselves in “nobody is going to out-work us -- we are going to get there early and nobody is going to stay later” and we could out-hustle anybody.

Our decision to do further training at Measurable Solutions was based on two things: firstly, I was impressed that they didn’t discount what already had worked and secondly, one of the owners was actually a physical therapist in private practice who was successful and could speak our language and understand our nomenclature and what each one of us went through. I felt a special liking that there was somebody in this business that actually had performed the profession themselves. So that helped.


The biggest thing with practitioners is there is a tendency for physical therapists to be hesitant. Many people are successful in their private practice, however most of their success is really based upon what they feel they personally can do, i.e. how many patients they can see. With Measurable Solutions, you are allowed to go much further than what you anticipated you can personally do, because you are the executive within your corporation and work on it versus being in the corporation. It allows you to excel much higher as far as seeing patients, profitability and growth of your organization that you typically wouldn’t be able to do in of yourself.

I’m appreciative that we do have the technology that’s allowed us to put this in place, that’s allowed us to train our staff so that they can perform their functions at their posts, and allow significant growth, all with less-in-the-trenches work, and I thank the Lord that he’s given me the energy and strength for this information to be able to implement it and the growth that we’ve had and looking forward for even greater growth.