Friday, January 29, 2010

Doubled New Patients Seen in 6-8 Weeks

Two Practice owners were asked what method of getting new patients they used before starting with Measurable Solutions program, here is their response.


“We did the same physical therapy marketing as everybody does. We had the occasional ad in the paper, radio ads and sponsoring holes at a golf tournament. We had no plan and did not narrow our PR to specific groups in the community -- it was more to the general public. Now we have a wonderful PR/Promotions Director which I thought was just for larger companies.

I did not think that we needed help. It was a lack of my knowledge or a denial of how our business was not growing. I did not pay attention on how stagnant our business had become.”

“We would sponsor golf fundraisers and advertisements in the high school athletic programs. We did provide a stuffer in the new student orientation packet which was distributed at the beginning of the academic school year to incoming freshmen at the local University. Other than that we were pretty much just hoping that the phone would ring. We were completely under the effect of other factors and the cause of nothing. It became extremely obvious that after our initial growth had subsided we were going nowhere and did not have any idea ourselves how to change that.”



After they started implemented the Measurable Solutions Program it was just 6-8 weeks till they on a weekly basis doubled their new patients seen.