Marketing your physical therapy practice and putting marketing in the forefront of everything you do to expand the practice is key. One can have a super-organized practice and no patients coming in. Sometimes you have to organize, and sometimes you just got to get the job done. Ideally you could do both together. To do physical therapy marketing well isn't rocket science.
I have walked into practices that are models of efficiency, where everything seemed organized. There is a place for everything, but it sure is awfully empty. And I have walked other practices that are extremely, extremely busy and the place is completely disorganized and no one can find anything and the paperwork is in shambles. You have to be able to balance all of it.
Driving new patients in the door of your practice is key. If you do not have a plan to market your physical therapy practice and to expand the numbers into your practice then you are guaranteed to be smaller at the end of next year. As we've mentioned many times, there is a shrinking reimbursement environment whether we like it or not. If you don't increase the numbers in your practice in terms of new patients, and if you don't do anything to stabilize your reimbursement, you will be smaller next year.
My company is dedicated to the expansion of private practice PT's. This is whom we work with; this is what we are good at handling. We can show you how to expand your practice. It's really not too terribly difficult, as have I mentioned before, it is simply getting the patients in and getting the money.
To find out more you can order our FREE CD by clicking here or you can call us at 1-800-491-2828.
Friday, June 11, 2010
Friday, June 4, 2010
PT Marketing Stategies with Tremendous Success
"Prior to Measurable Solutions, we had gone to two other practice management companies. The first company provided some pretty sound sales and marketing principles, and we applied some of those in terms of brochure development and business card development, and there are some other things in there that overlap a little bit, but it was bits and pieces without any continuity, without any flow. The difference with Measurable Solutions is that you gain the ability to have an organization, which is a stable base to branch out from.
It was funny though, when we had actually made the decision to go with Measurable Solutions. It was during our annual meeting on year-end financials, budget development and then marketing strategies. It was getting late – around 11 or 12 o’clock at night. We were using the book from the second practice management company we’d been to, to try develop a game plan on how to strategically attack the doctors and effectively market — but things were not working out in doing that. We had the free CD from Measurable Solutions which we then listened to and said, okay, that’s it: let’s give them a call and see what they have to say. We did The New Patient Course and haven’t looked back. It was the best business decision we’ve made in four years. I think the worst thing we could have done is not do it.
Measurable Solutions provides a more practical approach to business than the prior practice management companies we had been to. It shows you the concepts and it shows you how to implement and retain your success. The first company we went to says, “Hey, you need brochures, you need to market.” That’s all it says. It says, “Let’s sell you these brochures for $5,000.” And then you hope they work. The second company we went to gives you these detailed marketing plans where you have to go out and spend time away from business. With Measurable Solutions, we not only have the best physical therapy marketing strategies but also management strategies like how to train your staff, how to increase efficiency and how to organize. And that’s huge. I mean after this training, we went back and totally revamped our entire business — we totally redid everything. We now have six staff which we in essence employed about one a month, and that’s been big. Now we are looking at expanding further yet. It’s been good! The increase has been tremendous."
-- C.S. & D.T.
It was funny though, when we had actually made the decision to go with Measurable Solutions. It was during our annual meeting on year-end financials, budget development and then marketing strategies. It was getting late – around 11 or 12 o’clock at night. We were using the book from the second practice management company we’d been to, to try develop a game plan on how to strategically attack the doctors and effectively market — but things were not working out in doing that. We had the free CD from Measurable Solutions which we then listened to and said, okay, that’s it: let’s give them a call and see what they have to say. We did The New Patient Course and haven’t looked back. It was the best business decision we’ve made in four years. I think the worst thing we could have done is not do it.
Measurable Solutions provides a more practical approach to business than the prior practice management companies we had been to. It shows you the concepts and it shows you how to implement and retain your success. The first company we went to says, “Hey, you need brochures, you need to market.” That’s all it says. It says, “Let’s sell you these brochures for $5,000.” And then you hope they work. The second company we went to gives you these detailed marketing plans where you have to go out and spend time away from business. With Measurable Solutions, we not only have the best physical therapy marketing strategies but also management strategies like how to train your staff, how to increase efficiency and how to organize. And that’s huge. I mean after this training, we went back and totally revamped our entire business — we totally redid everything. We now have six staff which we in essence employed about one a month, and that’s been big. Now we are looking at expanding further yet. It’s been good! The increase has been tremendous."
-- C.S. & D.T.
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