Marketing Physical Therapy Can be Hard

Marketing your practice doesn’t have to be that hard, especially when you know an effective way to do it. With the extensive Total New Patient Solutions Course you will gain certainty on how to go about marketing your practice to all kinds of prospects. Here is a video with a couple of students that took this course.

Clark Williams and Mandi McCraw

The Complete Marketing Campaign

Would you like to know how to create an effective marketing campaign that has everything it needs to in order to create a huge effect on all kinds of public?

Measurable Solutions have now released a new course in physical therapy marketing that not only teaches how to market to patients and physicians but also to general public, Industries and attorneys, The Total New Patient Solution Course.

If you still are looking for new patients you should check this out. Go to www.measurable-solutions.com/ and read more.

Effective Physical Therapy Marketing – In Times of Change

What kind of effective physical therapy marketing actions are you engaged in? In this article Shaun Kirk will elaborate on how important it is with marketing activities in these times of change for physical therapy private practice. You should also know that there are proven, effective marketing activities that helps you make your practice into the success you always wanted it to be.


“As I work with practice owners from all over United States and Canada, I am almost always amazed at how competent these practice owners truly are from a clinical point of view. Unfortunately, I have seen many of these highly-trained and competent clinicians I could recommend to anyone who were struggling in private practice. It doesn't make sense to me. It shouldn't be that way.

It is extremely frustrating to have a private practice owner who has worked so hard to master his or her craft only to see someone down the street who they consider less than ideal in terms of competency raking in the patients.

This needs to change. Our profession, in the next few years is likely going to change. In fact it has been changing over the last several few years if anyone would care to look. We're getting paid less, we have higher co-pays and deductibles, and salaries are outrageously high. It is likely that these three areas will continue to be trouble for the private practice owner. Co-pays and deductibles will likely get higher and it’s very likely salaries will continue to rise. The practice owner who learns about promotion and marketing and who’s also efficient and hires competent clinicians, will be around and thriving in the future. Perhaps others who haven't figured this out will come and work for you someday.

One of the things I believe very strongly is that a private practice PT is a cut above those who aren't in private practice. It is because of this that I feel it is my responsibility to help private practitioners expand their competent clinical practices. In the field of physical therapy in general, it appears as though the private practitioner gets the short end of the stick more often than any other segment in the physical therapy profession. I have no idea why that is but I have certainly observed it.

Someone needs to step up and offer some real, uncomplicated solutions to expand a private practice that can be applied by anyone. I decided 10 years ago that I would do that and have done so with over 1,600 private practices over the years.

A phenomenal tool I developed to help private practices is The New Patient Course. It does work. It will get you results in getting new patients. By getting clinical results and by applying what you learn in The New Patient Course to get results known to everyone, your practice will expand greatly.

Remember: If everyone knew the results you get in clinical practice, you would be more successful.”


Call us now to find out more about The New Patient Course, 800-491-2828.
Click here to get a FREE marketing report.

Marketing is Key to Drive Business in the Door

Marketing your physical therapy practice and putting marketing in the forefront of everything you do to expand the practice is key. One can have a super-organized practice and no patients coming in. Sometimes you have to organize, and sometimes you just got to get the job done. Ideally you could do both together. To do physical therapy marketing well isn't rocket science.

I have walked into practices that are models of efficiency, where everything seemed organized. There is a place for everything, but it sure is awfully empty. And I have walked other practices that are extremely, extremely busy and the place is completely disorganized and no one can find anything and the paperwork is in shambles. You have to be able to balance all of it.

Driving new patients in the door of your practice is key. If you do not have a plan to market your physical therapy practice and to expand the numbers into your practice then you are guaranteed to be smaller at the end of next year. As we've mentioned many times, there is a shrinking reimbursement environment whether we like it or not. If you don't increase the numbers in your practice in terms of new patients, and if you don't do anything to stabilize your reimbursement, you will be smaller next year.

My company is dedicated to the expansion of private practice PT's. This is whom we work with; this is what we are good at handling. We can show you how to expand your practice. It's really not too terribly difficult, as have I mentioned before, it is simply getting the patients in and getting the money.

To find out more you can order our FREE CD by clicking here or you can call us at 1-800-491-2828.

PT Marketing Stategies with Tremendous Success

"Prior to Measurable Solutions, we had gone to two other practice management companies. The first company provided some pretty sound sales and marketing principles, and we applied some of those in terms of brochure development and business card development, and there are some other things in there that overlap a little bit, but it was bits and pieces without any continuity, without any flow. The difference with Measurable Solutions is that you gain the ability to have an organization, which is a stable base to branch out from.

It was funny though, when we had actually made the decision to go with Measurable Solutions. It was during our annual meeting on year-end financials, budget development and then marketing strategies. It was getting late – around 11 or 12 o’clock at night. We were using the book from the second practice management company we’d been to, to try develop a game plan on how to strategically attack the doctors and effectively market — but things were not working out in doing that. We had the free CD from Measurable Solutions which we then listened to and said, okay, that’s it: let’s give them a call and see what they have to say. We did The New Patient Course and haven’t looked back. It was the best business decision we’ve made in four years. I think the worst thing we could have done is not do it.

Measurable Solutions provides a more practical approach to business than the prior practice management companies we had been to. It shows you the concepts and it shows you how to implement and retain your success. The first company we went to says, “Hey, you need brochures, you need to market.” That’s all it says. It says, “Let’s sell you these brochures for $5,000.” And then you hope they work. The second company we went to gives you these detailed marketing plans where you have to go out and spend time away from business. With Measurable Solutions, we not only have the best physical therapy marketing strategies but also management strategies like how to train your staff, how to increase efficiency and how to organize. And that’s huge. I mean after this training, we went back and totally revamped our entire business — we totally redid everything. We now have six staff which we in essence employed about one a month, and that’s been big. Now we are looking at expanding further yet. It’s been good! The increase has been tremendous."

-- C.S. & D.T.

Very Well Organized Step-By-Step Physical Therapy Marketing Plan

"At that time [going into private practice] our marketing consisted of drop offs to doctors’ offices, lunches and that sort of thing. That kind of ran it’s course.

Then, I got a letter from Measurable Solutions about the New Patient Course and it caught my attention enough to look at their website and show it to Lisa. The offer was intriguing about not having to take doctors to lunch and, of course, that’s what we were doing. We didn’t mess around and we were doing the course within 2 months.

The step by step plan was very well organized and we learned to follow certain steps weekly. We realized we had thought of some of those things, but were just not organized enough before doing the New Patient Course to execute them all.

Prior to the course, we were at about 130 patients visits per week and a few weeks after applying what we had learned, our patient visits went up to 230 – nearly doubled!

We have also done several of Measurable Solutions seminars and we have been doing the Executive Training they recommended. We had planned for growth when we first started out, but when we reach 300 visits, we’re going to have to get a second place. We’re actually looking at that now.

What would we tell others thinking about doing the New Patient Course? It works! You can sit around and think about it for two years while your business putters along or you can make a decision and make money. We have been doing the program for over 25 weeks now. I wouldn’t say it’s easy. You don’t just go to the course and magically it’s done. You take it back to your clinic and actually do it and it works. It definitely works."

-- J.A.

Best Investment We Ever Done

"I was extremely hesitant in going to a seminar that said it would increase our business. I thought that it would just be another seminar that would give us the same ideas of physical therapy marketing that I learned in the past and which had not helped much.

It was my partner who talked me into going and I can honestly say that it was the best investment that we have ever done. We noticed immediate results when we started what we learned at this Measurable Solutions course. Our business continues to grow to levels that I could never imagine before but now I expect the growth"

-- D.M.

Physical Therapy Marketing Versus Reimbursements

There are two simple tactics concerning reimbursements that you can use in your practice and there is a FREE report where you can read about them. With Measurable Solutions’ recently released report you will learn about how to get paid without sacrificing quality, how to help patients overcome financial concerns and much more.



If you haven’t already read it don’t miss out on this opportunity, check out the FREE report: “2 Simple Tactics That Actually Increase Reimbursements”.

Doubled New Patients Seen in 6-8 Weeks

Two Practice owners were asked what method of getting new patients they used before starting with Measurable Solutions program, here is their response.


“We did the same physical therapy marketing as everybody does. We had the occasional ad in the paper, radio ads and sponsoring holes at a golf tournament. We had no plan and did not narrow our PR to specific groups in the community -- it was more to the general public. Now we have a wonderful PR/Promotions Director which I thought was just for larger companies.

I did not think that we needed help. It was a lack of my knowledge or a denial of how our business was not growing. I did not pay attention on how stagnant our business had become.”

“We would sponsor golf fundraisers and advertisements in the high school athletic programs. We did provide a stuffer in the new student orientation packet which was distributed at the beginning of the academic school year to incoming freshmen at the local University. Other than that we were pretty much just hoping that the phone would ring. We were completely under the effect of other factors and the cause of nothing. It became extremely obvious that after our initial growth had subsided we were going nowhere and did not have any idea ourselves how to change that.”


After they started implemented the Measurable Solutions Program it was just 6-8 weeks till they on a weekly basis doubled their new patients seen.