Very Well Organized Step-By-Step Physical Therapy Marketing Plan

"At that time [going into private practice] our marketing consisted of drop offs to doctors’ offices, lunches and that sort of thing. That kind of ran it’s course.

Then, I got a letter from Measurable Solutions about the New Patient Course and it caught my attention enough to look at their website and show it to Lisa. The offer was intriguing about not having to take doctors to lunch and, of course, that’s what we were doing. We didn’t mess around and we were doing the course within 2 months.

The step by step plan was very well organized and we learned to follow certain steps weekly. We realized we had thought of some of those things, but were just not organized enough before doing the New Patient Course to execute them all.

Prior to the course, we were at about 130 patients visits per week and a few weeks after applying what we had learned, our patient visits went up to 230 – nearly doubled!

We have also done several of Measurable Solutions seminars and we have been doing the Executive Training they recommended. We had planned for growth when we first started out, but when we reach 300 visits, we’re going to have to get a second place. We’re actually looking at that now.

What would we tell others thinking about doing the New Patient Course? It works! You can sit around and think about it for two years while your business putters along or you can make a decision and make money. We have been doing the program for over 25 weeks now. I wouldn’t say it’s easy. You don’t just go to the course and magically it’s done. You take it back to your clinic and actually do it and it works. It definitely works."

-- J.A.