Very Well Organized Step-By-Step Physical Therapy Marketing Plan

"At that time [going into private practice] our marketing consisted of drop offs to doctors’ offices, lunches and that sort of thing. That kind of ran it’s course.

Then, I got a letter from Measurable Solutions about the New Patient Course and it caught my attention enough to look at their website and show it to Lisa. The offer was intriguing about not having to take doctors to lunch and, of course, that’s what we were doing. We didn’t mess around and we were doing the course within 2 months.

The step by step plan was very well organized and we learned to follow certain steps weekly. We realized we had thought of some of those things, but were just not organized enough before doing the New Patient Course to execute them all.

Prior to the course, we were at about 130 patients visits per week and a few weeks after applying what we had learned, our patient visits went up to 230 – nearly doubled!

We have also done several of Measurable Solutions seminars and we have been doing the Executive Training they recommended. We had planned for growth when we first started out, but when we reach 300 visits, we’re going to have to get a second place. We’re actually looking at that now.

What would we tell others thinking about doing the New Patient Course? It works! You can sit around and think about it for two years while your business putters along or you can make a decision and make money. We have been doing the program for over 25 weeks now. I wouldn’t say it’s easy. You don’t just go to the course and magically it’s done. You take it back to your clinic and actually do it and it works. It definitely works."

-- J.A.

Best Investment We Ever Done

"I was extremely hesitant in going to a seminar that said it would increase our business. I thought that it would just be another seminar that would give us the same ideas of physical therapy marketing that I learned in the past and which had not helped much.

It was my partner who talked me into going and I can honestly say that it was the best investment that we have ever done. We noticed immediate results when we started what we learned at this Measurable Solutions course. Our business continues to grow to levels that I could never imagine before but now I expect the growth"

-- D.M.

Physical Therapy Marketing Versus Reimbursements

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Doubled New Patients Seen in 6-8 Weeks

Two Practice owners were asked what method of getting new patients they used before starting with Measurable Solutions program, here is their response.


“We did the same physical therapy marketing as everybody does. We had the occasional ad in the paper, radio ads and sponsoring holes at a golf tournament. We had no plan and did not narrow our PR to specific groups in the community -- it was more to the general public. Now we have a wonderful PR/Promotions Director which I thought was just for larger companies.

I did not think that we needed help. It was a lack of my knowledge or a denial of how our business was not growing. I did not pay attention on how stagnant our business had become.”

“We would sponsor golf fundraisers and advertisements in the high school athletic programs. We did provide a stuffer in the new student orientation packet which was distributed at the beginning of the academic school year to incoming freshmen at the local University. Other than that we were pretty much just hoping that the phone would ring. We were completely under the effect of other factors and the cause of nothing. It became extremely obvious that after our initial growth had subsided we were going nowhere and did not have any idea ourselves how to change that.”


After they started implemented the Measurable Solutions Program it was just 6-8 weeks till they on a weekly basis doubled their new patients seen.

Measurable Solutions Helps You Reach Your Goals

Since implementing The New Patient Course program I’ve become too busy! The Executive Training I did has given me control, though. I know that if my numbers do dip or my volume changes somewhat that I can correct it. That has happened and I have control of what volume we do have.

What made Measurable Solutions unique is they give you implementation steps for the technology that you learn. When you do the Executive Training a consultant follows your progress weekly on these implementations. I had looked at enough of the improving statistics of other practice owners who had attended Measurable Solutions’ training to make the decision to attend myself. I thought, “Look, everybody else has obviously been able to make this stuff work for them, so I can too. Let’s try it.”

The training that I’ve done has certainly taken some barriers off the vision I had for my goals. Obviously as a practice owner you have a dream that you want to achieve and sometimes you get caught up and it gets convoluted and it gets confusing. You’re not really sure in what direction to go after a while. A lot of what I’ve learned has cleared that up. I know that if I do these steps right here I can get to the next level. I can push the other stuff aside that blocks production. That has really cleared up a lot.


--S.L.