We Can Go On Vacation And Not Worry About The Practice

By John Woodard, PT

My business partner, Tony Rubba, and I started out in private practice in September of 1997. We currently have two physical therapy clinics and 21 staff. Our competitors are two major hospitals and five other private practices nearby.

Prior to doing The New Patient Course, our method of getting new patients was basically word of mouth. We went out and met some doctors, sent some lunches over and things like that which got a few referrals. After that, we would be too busy treating to market anymore, resulting in a fall off of new patients again. That was our entire physical therapy marketing plan.

Because of this, we never really grew, we just kind of went up, then went back down, and then went up, went back down. Also, we had a situation where 70% of our patients came from an orthopedic group. And one of the doctors that referred the other 30% of our business was leaving town. We had to do something fast! Lo and behold here came the postcard, ‘Have New Patients Out the WAZOO!!’ Needless to say, this sparked our interest.

We made a couple of phone calls to Measurable Solutions but, being the skeptic that I am, I asked for some references which they gladly gave. Their clients were more than pleased to talk with me and spoke so highly of The New Patient Course that we decided to do it.

After doing The New Patient Course we went from 25 referring doctors to 115! We were doing somewhere around 20 new patients a week prior to The New Patient Course and we now have about 40 new patients a week. We have gone from 180 to 400 total patient visits a week! Now we had a real physical therapy marketing plan!

Once we started to expand, the biggest problem we had was hiring new staff quick enough to handle all the business coming in, but there Measurable Solutions was able to help us as well.

My partner and I were each putting in about 60 hours a week. After Measurable Solutions’ training, Tony doesn’t even come into the office much and I get home every night around 4 or 5 o'clock. I now have time to go to my kids’ ball games and take them to school in the morning. We can go on vacation and not worry about the practice. This is a big change from a few years ago.

After working with Measurable Solutions I am in tune with areas I need to focus on and make improvements to and there are far less unknowns, and that makes owning a clinic much more comfortable and doable. I would tell other practice owners that are thinking about doing The New Patient Course that there is more freedom and far less headaches to be had by doing this course. And every day that they don’t do it means potential lost income and freedom.

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