"Prior to Measurable Solutions, we had gone to two other practice management companies. The first company provided some pretty sound sales and marketing principles, and we applied some of those in terms of brochure development and business card development, and there are some other things in there that overlap a little bit, but it was bits and pieces without any continuity, without any flow. The difference with Measurable Solutions is that you gain the ability to have an organization, which is a stable base to branch out from.
It was funny though, when we had actually made the decision to go with Measurable Solutions. It was during our annual meeting on year-end financials, budget development and then marketing strategies. It was getting late – around 11 or 12 o’clock at night. We were using the book from the second practice management company we’d been to, to try develop a game plan on how to strategically attack the doctors and effectively market — but things were not working out in doing that. We had the free CD from Measurable Solutions which we then listened to and said, okay, that’s it: let’s give them a call and see what they have to say. We did The New Patient Course and haven’t looked back. It was the best business decision we’ve made in four years. I think the worst thing we could have done is not do it.
Measurable Solutions provides a more practical approach to business than the prior practice management companies we had been to. It shows you the concepts and it shows you how to implement and retain your success. The first company we went to says, “Hey, you need brochures, you need to market.” That’s all it says. It says, “Let’s sell you these brochures for $5,000.” And then you hope they work. The second company we went to gives you these detailed marketing plans where you have to go out and spend time away from business. With Measurable Solutions, we not only have the best physical therapy marketing strategies but also management strategies like how to train your staff, how to increase efficiency and how to organize. And that’s huge. I mean after this training, we went back and totally revamped our entire business — we totally redid everything. We now have six staff which we in essence employed about one a month, and that’s been big. Now we are looking at expanding further yet. It’s been good! The increase has been tremendous."
-- C.S. & D.T.
skip to main |
skip to sidebar
Presented by Measurable Solutions, a practice management company that deals exclusively in the marketing, management and expansion of private practice physical therapists.
For More Related Information
A Letter From Shaun Kirk
Hello.
As a physical therapist, I have always considered my skills to be excellent. But it wasn’t driving new patients to my door. I needed help.
I had reason for my difficulties. There were 26 physical therapy practices located within a 3-mile radius with 14 of them on the same street within those 3 miles. I was also feeling the pressures of managed healthcare. I felt it was getting the best of me.
I found out that something could be done to turn my practice around. I learned some basic marketing tools that permitted my practice to grow without having to meet with doctors because at that time the thought of soliciting the referrals from physicians was terrifying to me. In fact, we 3x’ed our production in 3 months and continued to skyrocket from there. Ultimately I expanded my practice by nine-fold.
I finally did sell my practice to a large healthcare corporation (after being sought by many) in February 1998. The company wanted me to stay in its corporate ranks but I decided against it.
I have spent several years educating myself in a management technology that works; now I share it with others. I am a licensed management consultant. I have teamed up with Jeff Lee to establish Measurable Solutions. Jeff has over 20 years experience in consulting healthcare professionals, including physical therapists.
Our company is called Measurable Solutions for a reason. If you have a problem which becomes solved what should happen? Expansion of your company! We measure that expansion! You will know in weeks that you have been helped.
If you want to expand, let us show you how to do it quickly and regain the joy you felt when you first started your practice.
As a physical therapist, I have always considered my skills to be excellent. But it wasn’t driving new patients to my door. I needed help.
I had reason for my difficulties. There were 26 physical therapy practices located within a 3-mile radius with 14 of them on the same street within those 3 miles. I was also feeling the pressures of managed healthcare. I felt it was getting the best of me.
I found out that something could be done to turn my practice around. I learned some basic marketing tools that permitted my practice to grow without having to meet with doctors because at that time the thought of soliciting the referrals from physicians was terrifying to me. In fact, we 3x’ed our production in 3 months and continued to skyrocket from there. Ultimately I expanded my practice by nine-fold.
I finally did sell my practice to a large healthcare corporation (after being sought by many) in February 1998. The company wanted me to stay in its corporate ranks but I decided against it.
I have spent several years educating myself in a management technology that works; now I share it with others. I am a licensed management consultant. I have teamed up with Jeff Lee to establish Measurable Solutions. Jeff has over 20 years experience in consulting healthcare professionals, including physical therapists.
Our company is called Measurable Solutions for a reason. If you have a problem which becomes solved what should happen? Expansion of your company! We measure that expansion! You will know in weeks that you have been helped.
If you want to expand, let us show you how to do it quickly and regain the joy you felt when you first started your practice.
Contributors
Additional Resources for Physical Therapy Marketing