Marketing your physical therapy practice and putting marketing in the forefront of everything you do to expand the practice is key. One can have a super-organized practice and no patients coming in. Sometimes you have to organize, and sometimes you just got to get the job done. Ideally you could do both together. To do physical therapy marketing well isn't rocket science.
I have walked into practices that are models of efficiency, where everything seemed organized. There is a place for everything, but it sure is awfully empty. And I have walked other practices that are extremely, extremely busy and the place is completely disorganized and no one can find anything and the paperwork is in shambles. You have to be able to balance all of it.
Driving new patients in the door of your practice is key. If you do not have a plan to market your physical therapy practice and to expand the numbers into your practice then you are guaranteed to be smaller at the end of next year. As we've mentioned many times, there is a shrinking reimbursement environment whether we like it or not. If you don't increase the numbers in your practice in terms of new patients, and if you don't do anything to stabilize your reimbursement, you will be smaller next year.
My company is dedicated to the expansion of private practice PT's. This is whom we work with; this is what we are good at handling. We can show you how to expand your practice. It's really not too terribly difficult, as have I mentioned before, it is simply getting the patients in and getting the money.
To find out more you can order our FREE CD by clicking here or you can call us at 1-800-491-2828.
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Presented by Measurable Solutions, a practice management company that deals exclusively in the marketing, management and expansion of private practice physical therapists.
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A Letter From Shaun Kirk
Hello.
As a physical therapist, I have always considered my skills to be excellent. But it wasn’t driving new patients to my door. I needed help.
I had reason for my difficulties. There were 26 physical therapy practices located within a 3-mile radius with 14 of them on the same street within those 3 miles. I was also feeling the pressures of managed healthcare. I felt it was getting the best of me.
I found out that something could be done to turn my practice around. I learned some basic marketing tools that permitted my practice to grow without having to meet with doctors because at that time the thought of soliciting the referrals from physicians was terrifying to me. In fact, we 3x’ed our production in 3 months and continued to skyrocket from there. Ultimately I expanded my practice by nine-fold.
I finally did sell my practice to a large healthcare corporation (after being sought by many) in February 1998. The company wanted me to stay in its corporate ranks but I decided against it.
I have spent several years educating myself in a management technology that works; now I share it with others. I am a licensed management consultant. I have teamed up with Jeff Lee to establish Measurable Solutions. Jeff has over 20 years experience in consulting healthcare professionals, including physical therapists.
Our company is called Measurable Solutions for a reason. If you have a problem which becomes solved what should happen? Expansion of your company! We measure that expansion! You will know in weeks that you have been helped.
If you want to expand, let us show you how to do it quickly and regain the joy you felt when you first started your practice.
As a physical therapist, I have always considered my skills to be excellent. But it wasn’t driving new patients to my door. I needed help.
I had reason for my difficulties. There were 26 physical therapy practices located within a 3-mile radius with 14 of them on the same street within those 3 miles. I was also feeling the pressures of managed healthcare. I felt it was getting the best of me.
I found out that something could be done to turn my practice around. I learned some basic marketing tools that permitted my practice to grow without having to meet with doctors because at that time the thought of soliciting the referrals from physicians was terrifying to me. In fact, we 3x’ed our production in 3 months and continued to skyrocket from there. Ultimately I expanded my practice by nine-fold.
I finally did sell my practice to a large healthcare corporation (after being sought by many) in February 1998. The company wanted me to stay in its corporate ranks but I decided against it.
I have spent several years educating myself in a management technology that works; now I share it with others. I am a licensed management consultant. I have teamed up with Jeff Lee to establish Measurable Solutions. Jeff has over 20 years experience in consulting healthcare professionals, including physical therapists.
Our company is called Measurable Solutions for a reason. If you have a problem which becomes solved what should happen? Expansion of your company! We measure that expansion! You will know in weeks that you have been helped.
If you want to expand, let us show you how to do it quickly and regain the joy you felt when you first started your practice.
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